Virtual CFO & Bookeeping
Spend less time untangling your finances, and more time growing your business.
We provide competent bookkeeping and jargon-free financial insights so you can make your business more profitable (and enjoyable).
How we can help you:
Take charge of your bookkeeping and reporting
Improve
profitability
Reduce
money stress
Services
How can we help you?
NDIS Bookkeeping and Financial Management
NDIS Registered Bookkeepers and Business Managers
Trusted by thriving businesses
Great accountants! Prompt, professional, knowledgeable and extremely helpful. Sorted all my business accounting needs proficiently. Beyond pleased… definitely recommend.
-- Dayle Purcell, Three Bays
Moushumi and the team at Ethical CFO are super professional, so easy to communicate with, very thorough, it's like my business has suddenly gone on auto-pilot, they have helped my business grow in so many ways. 🙂
-- Tim Howler, Howler Brunswick
Great accountants! Prompt, professional, knowledgeable and extremely helpful. Sorted all my business accounting needs proficiently. Beyond pleased… definitely recommend.
-- Dayle Purcell, Three Bays
Qualified & accredited.
Did you know?
Most small and medium sized business in Australia struggle with accounting and bookkeeping. Usually because as you grow, it gets more complex, time consuming and messy. And we all know you didn’t get into business to deal with complex accounting...
Problem 1
You’re exhausted from running your business and having to look after your accounting (Goodbye sleep!)
- You don’t know whether you’re cashflow positive or negative
- You could be missing out on opportunities such as tax deductions or potential investment opportunities.
Problem 2
You’re behind in statutory obligations or lodgements (hello ATO penalties!)
- You could be looking at fines, penalties, and interest charges from the Australian Taxation Office (ATO).
- Incorrect bookkeeping and accounting can also lead to legal issues, such as breach of contract or misleading conduct.
Problem 3
You don’t actually know how much money your business is making (or losing).
- You can't make smart business decisions, since you have no visibility into your business performance or position
- You often wonder if your business is making any money or why you never seem to have any
The solution?
Partner with Ethical CFO so you can run your business with the confidence and clarity you need.
We are a team of qualified, proactive and ethical (CPA) women who are passionate about revolutionising accounting and bookkeeping by providing a service that you have never experienced before.
- Your bookkeeping is immaculate, tax-ready and suitable to your reporting needs.
- We help you have a clear path for the next 12 months by establishing business budgets.
- You get regular reporting compared with budgets to track your business performance.
- We partner with you in your decision making and external relationship management (Insurances, Banks, ASIC etc)'.
Why does a virtual CFO make better business sense?
Doing it yourself
Hours spent reconciling transactions
Difficulty setting up accounts correctly
High fees paying accounts to correct
Time wasted on admin instead of running the business
With our help
Our bookkeepers reconcile for you
We setup and manage your accounts
BAS is correctly prepared and lodged
We automate the process for you
Most Australian small businesses are under-resourced when it comes to their accounting needs, which creates havoc with things like cash flow, budgeting, payroll and financial statement lodging.
A virtual CFO is like having your own personal chief finance officer – you get all the benefits but for a fraction of the cost.
The most cost effective way for busy directors and business owners to:
- Free up valuable time and energy for your core business
- Maximise your profits
- Eliminate financial stress
Your business’ accounting and bookkeeping shouldn’t leave you overwhelmed, stressed and overworked.
Hi, I’m Moushumi – director of Ethical CFO.
I get that running a business is hard work. Everyday you find yourself pouring into your books and finances, and by the time you get to the stuff that you actually enjoy doing, that you WANTED to do, the day has finished.
After all, you went in business because you were passionate about the core business activities.
Bookkeeping, forecasting, spreadsheets, systems and numbers are neither your speciality nor your passion. But guess what, they are mine!
But the thing is, this stuff is important. And not just for the ATO.
Messy books = Messy mindset = Messy business.
- Understand your numbers and get a clear plan
- Get clean, tax-ready accounts
- Eliminate accounting stress
Things our happy clients are saying...
Absolutely amazing! Moushumi was so organised and made the process from sole trader to a social enterprise company simple and easy. She has been an absolute gem and I’m excited to continue working with her in the future. Thank you for making my life so much easier and amplifying the strengths of my business.
Georgia Willmott --
ArtKind
Been working with Ethical CFOs and bookeepers for 7 years now, my business was just providing services to customers and paying payroll to my team without knowing how we are doing, my books were in a bad shape prior to meeting this company, now they are important part of my team. Thank you.
Yumm Foods & Co
Great accountants! Prompt, professional, knowledgeable and extremely helpful. Sorted all my business accounting needs proficiently. Beyond pleased… definitely recommend.
Dayle Purcell --
Three Bays
Im very pleased I switched to Ethical CFO Services. Immediately I felt confident that Moushumi was going to deliver on her promises and also simplify things for me that helps me understand what's going on. My staff and I love the systems she has in place to make everything easier for us. I highly recommend making an appointment with them to see how they can improve your business too. Plus I love the name of the business and the reply I received when I asked why it was called ETHICAL CFO Services. 5 Stars!
Trina Smith --
Juniper Salon
Moushumi is super professional and knowledgeable and a great communicator. She had the task of fixing up a lot of historical errors in my Xero and she did it with ease. She also offers CFO type services which I will be utilising in the future to get a transparent insight into my numbers. Highly recommend.
Vivian Tam -- Zilch Formulas
Moushumi helped us set up all our accounts and now provides monthly cfo service to give us a clear picture of our financials. It's really reassuring to understand our business insights regularly. And it's very affordable for our small business. Thank you.
Simmy Howard --
JNJ Advertising and Events Agency
We make your accounting and bookkeeping easy!
Take three simple steps to a more profitable business...
Book a call
Simply click the link below to setup your free discovery call.
Get a plan
We’ll develop a plan to make your business more profitable through strategy driven accounting.
Maximise profit
Watch your business become more profitable.
What accounting and bookkeeping issues can we solve for you?
- Annual Budgets
- Monthly Balance Sheet reconciliations
- One on one monthly meetings to go through reports showing Actuals vs. Budgets
- Revenue trends and forecasting
- Cashflow planning and forecasting
- Detect inefficiencies and corrective actions
- Regular bank reconciliations
- BAS
- Payroll
- Receivables (including Invoicing)
- Payables (including Bills and Payments)
Who do we work with?
Industry not listed here? Book a call and we’ll see if we can help!
Purpose-driven enterprises
Creative agencies
Creative Medical and Allied professionals
Microbusinesses
Real Estate companies
Hair and Beauty Salons
Building and Construction companies
Human Resource and recruitment agencies
